Let's talk

The ICERTIAS Journal

All Trends Insights Innovation Finance Marketing Retail Food Automotive Quality Value Customer Centricity News Technology

Feeling More Alive Is the New Consumer Premium

In anxious markets, growth comes from transforming purchases into credible moments of energy, meaning, and renewal

Prices top global list of shopping irritations, ICERTIAS survey says

The New Consumer Demand: Prove the Value

Why Women Now Shape Consumer Strategy

The New African Consumer Is Ambitious, Pressured, Selective

How DEEPMA Strengthens Best Buy Award Consumer Surveys

The 70% Question: How Far Can Private Label Go?

Shrink/Skimpflation: The New Risk to Growth

Your Best Customers Are Satisfied, Then Gone

Why Fresh Is the New Trust Currency in 2026

Price: The New Psychology

What Should We Expect from the Year 2027?

How should leaders prepare for 2027 when tomorrow’s demand can still be shaken by geopolitics, volatility, and shifting consumer sentiment?

How Important Is Sustainability to Consumers Today?

The Psychological Power of Blue in Purchase Decisions

In 2026, Price Sells but Care Builds Loyalty

Why 2026 Instability Favors the Best Buy Award

Is Your Brand Ready for New EU Green Rules?

Best Value for Money Has Become the Key Purchase Driver

Top 10: Iran War Impact on Consumer Behavior

Is Double Digit Inflation Becoming a Real Risk Again?

Why the Top 20% Matter More in Slower Growth

Around The World, Regulators Are Reshaping Modern Marketing